Top 100 Hashtags on Instagram

Instagram Top 100

Want more likes? More views? More followers? Just curious about Instagram’s growth? Checking to see what the most popular hashtag on Instagram is, because you have a date tonight with someone you’re not interested in and you want to ask a silly question that turns them off, but you’re still serious enough to want to know the right answer to that question?

There are many reasons to want to know what the most popular hashtags on Instagram are at any given moment. Our list of top 100 tags is updated daily (usually).

You’ll notice that, predictably, many of the most popular hashtags are fairly general Obviously a hashtag like #2005StockholmTeenageKnittingFestival isn’t going to be found; its specificity indicates that very few people are interested in it or even know about it.

What Can You Learn?

Knowing what hashtags are most popular can help you understand what content is most popular on Instagram. Looking at the top 10 hashtags, let’s see what the ’top’ and ‘recent’ posts seem to be about and see if we can spot a theme.

• #love: Lots of people posting photos and videos of their loved ones (including pets!), as well as places, activities or things that they love. Also a ton of random posts that
• #instagood: Uhhh, basically everything. Selfie, selfie, selfie, sunset, meme, selfie… probably representative of most Instagram posts in general.
• #fashion: Lots of people modeling. Some photos of clothes.
• #photooftheday: Agian, basically everything and anything.
• #art: Some illustrations and drawings. Some paintings. Some photography.
• #beautiful: Decent overlap with #fashion; lots of “models.”
• #photography: Some nice photographs. Some…
• #picoftheday: Might as well be #instagood.
• #follow: A mix of selfies… and literally everything.
• #happy: Lots of people, mostly selfies. Saw a cat, which was great.

Observation: The more popular a hashtag is, the greater the variety of content it will be used on.

So if you ever feel bad about using #fashion on a photo of your pet rock collection (i.e. not a photo of you walking down the runway in some bizarre outfit during New York Fashion Week), don’t feel bad: someone almost certainly uses this hashtag on something 10 times more obscure and decidedly unfashionable.